CLIENT FEEDBACK PROGRAMS

Once you’ve been fortunate enough to obtain a new client, you have no guarantee that they’ll remain that way. Immediately following their initial purchase, they become yours to lose, and have no loyalty to you beyond the loyalty that you inspire in them! But that’s not all…

In addition to buyers’ remorse, returns, cancellations, and/or customer service issues, your new and existing clients are being bombarded by daily multimedia marketing messages from your local competition. In many cases, the Internet also makes it possible for firms outside of your locality, and around the world, to compete for your clients’ business, too!

This is exactly why implementing targeted, post-sale client feedback programs are so vital to the strength and longevity of your brand and client relationships! Client feedback programs provide a wealth of information about your clients’ demographics, purchasing habits and influences, and unique tastes and preferences. Most importantly, client feedback programs also show your clients that you value what they have to say…and how they really feel about your brand!

Clients truly appreciate when you take the time to inquire about them and their purchases, but LOVE when you value their opinions…and give them an opportunity to offer their suggestions about how you can improve your products and services, as well as their entire buying experience!

Your interest in their thoughts and feelings, and willingness to act on them, are key to establishing an indelible bond with your clients. As a result, their first purchase typically becomes the first of many…and turns them into ‘centers of influence’ capable of generating endless streams of referrals! Now, imagine if you’re not implementing client feedback programs, or implementing them correctly, but your competition is! At that point, your new clients may very well become your competition’s new clients!