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  • Writer's pictureGregg Havass

Your Website Content: What You Need to Know BEFORE Purchasing SEO!

Race to the Top! For today's business owners, Search Engine Optimization (SEO) is vital to elevating website rankings via organic traffic on search engine results pages...and, hopefully, appearing as a top result on Page 1!

Knowledge is King! However, before purchasing SEO, there are a few things you definitely need to know about SEO, and its relation to your website content, in order to help ensure consistently high search engine rankings and brand success.

Navigating the Net SEO is a constantly evolving, fluid and dynamic process. Some of its many influences include AI, geolocations and Google algorithms, which are updated at various times during the year! As a result, it’s so important to employ the services of a highly knowledgeable and experienced website development and SEO firm that can keep pace with, those requisite SEO changes.

Correcting Your Content From a content standpoint, this also means your website content, in tandem with SEO, must also be evaluated, updated, and optimized on an ongoing basis to help maximize the number of site visitors stemming from search engine keyword searches.

In Case You Haven't Heard... One common misconception among business owners selling their products and services online is that they, and/or the copywriter they use, only have to create and write their website content once, and then forget about it. The fact is that nothing could be further from the truth!

A Change for the Better! For example, old or unresponsive website pages that only serve as a drag on the rest of your website, and/or its search engine ranking, may have to be rewritten to accommodate the latest SEO changes…or eliminated outright! While this may come as a surprise to many business owners, it’s actually a necessity for the website design, SEO and copywriting specialists working hard to get your brand on Page 1 of search engines…and keep it there!

Content That Sells! Last, but certainly not least, is the fact that your website content should be thoroughly engaging and persuasive, emotionally-connective, exude brand continuity throughout, and include relevant SEO-friendly keywords that are most frequently used by prospective clients searching for goods and services in your industry and locality.

Help is on the Way! Running a successful business is hard enough without having to take on the role of a website design, SEO, and copywriting expert…but securing their services is a great way to help make that happen; I hope it happens for you!

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